Beacon

In a tech context, a Beacon is a small wireless device that broadcasts a Bluetooth signal to nearby devices. While it’s more of a hardware term, it has UX implications in location-based interactions. Beacons can communicate with a user’s smartphone (if they have an app that listens for beacon signals) to trigger certain experiences. For instance, in a museum, beacons placed near exhibits could send information to a visitor’s phone about the artwork they’re standing in front of. In retail, approaching a beacon in a store might pop up a special offer in the store’s app. For UX designers, beacons introduce opportunities to design context-aware, location-specific experiences. Designers might need to consider how and when to prompt the user with beacon-triggered messages so that it feels helpful, not intrusive. Good UX design for beacon interactions would ensure that any notification or content delivered is relevant to the user’s immediate context and provides clear value.

Beacon

In a tech context, a Beacon is a small wireless device that broadcasts a Bluetooth signal to nearby devices. While it’s more of a hardware term, it has UX implications in location-based interactions. Beacons can communicate with a user’s smartphone (if they have an app that listens for beacon signals) to trigger certain experiences. For instance, in a museum, beacons placed near exhibits could send information to a visitor’s phone about the artwork they’re standing in front of. In retail, approaching a beacon in a store might pop up a special offer in the store’s app. For UX designers, beacons introduce opportunities to design context-aware, location-specific experiences. Designers might need to consider how and when to prompt the user with beacon-triggered messages so that it feels helpful, not intrusive. Good UX design for beacon interactions would ensure that any notification or content delivered is relevant to the user’s immediate context and provides clear value.