UX Glossary | C

Content inventory

Also: Content catalogue, Content index

A catalogue of the digital content you already have, with a row of attributes for each page or asset.

Site map Inventory Owner Updated Home About Services Audit Research Blog Post: Copilot Home Ana 2025 About Ana 2025 Services Jon 2025 Audit Jon 2025 Research Jon 2024 Blog Mira 2025 Post: Copilot Mira 2024 Spring promo none 2021 Old pricing none 2020 Media kit PDF Ana 2022 3 pages no menu links to. Site map Inventory Home About Services Audit Research Blog Post: Copilot Home Ana About Ana Services Jon Audit Jon Research Jon Blog Mira Post: Copilot Mira Spring promo none Old pricing none Media kit PDF Ana Owner 3 pages no menu links to. Found by the crawl, not the menu.
Content inventory The site map shows what the menus reach. The flat list underneath also holds the pages nothing links to, and those are usually the surprise.

A content inventory is a complete list of what a site or product contains. One row per page, document, video or image, with columns such as title, URL, owner, content type, last updated and where it sits in the structure. It is usually a spreadsheet, and it is deliberately dull.

What it is for

You cannot restructure what you cannot see. Before a redesign or a migration, the inventory tells you how much content there is, who is responsible for it, and how much of it is duplicated or abandoned. It also gives the team a shared fact base. Arguments about “we only have about two hundred pages” end quickly when the count says four thousand.

Inventory versus site map

A site map shows the intended or current structure as a hierarchy. An inventory is the flat, exhaustive list underneath it, including the pages no navigation links to. Those orphaned pages are often the most interesting finding.

In practice

A crawler can build the first draft in minutes, but it will miss content behind logins, PDFs and anything in a separate system, so someone has to walk the edges by hand. Keep the attributes few and useful. Twenty columns nobody fills in is worse than six that are accurate.

The inventory is the input, not the answer. Judging the quality of each item is a separate step, the content audit, and mixing the two is how projects stall in a spreadsheet for a month.

Knowing the words is the easy part.

If you'd rather have someone apply them to your product, that's what I do.