UX Design for Porsche 911

Context & Challenge:

This project aimed to redefine the Porsche 911 cockpit experience, balancing heritage with modern technology.

Challenges included:

• Preserving Porsche’s brand DNA while introducing modern digital UX.

My Approach & Process:

• Led UX/UI development for the digital driver dashboard.

• Conducted extensive user research, utilizing eye tracking, driver simulation studies, and usability tests.

Outcome & Impact:

• Delivered the next-gen Porsche 911 cockpit.

• User research results improved progressively.