Selected work · 2015–2026

Complex systems,
made human.

Twelve years designing the digital products where mistakes are expensive and clarity is everything: truck and sports-car cockpits, surgical clouds, industrial AI copilots and enterprise platforms.

I

AI & emerging platforms

The Siemens Industrial Copilot introduction page shown on a laptop

AI / Copilot UX · 2024–2025

Making generative AI usable on the factory floor

UX and UI for the Siemens Industrial Copilot, generative AI for factory engineering.

AI / Copilot UX · 2025

A wireframe-first UX concept for an internal AI copilot

An AI copilot that guides wind-energy service teams through technical troubleshooting, designed wireframe-first so flows, edge cases and AI behaviour were discussable before any visual design.

XR / Developer platform · 2024–2025

UX lead for an XR app development platform

An EU-funded flagship project (IPCEI-CIS) where developers build, deploy and monitor XR applications, from stakeholder research and workshops to information architecture and final UI.

II

Industrial & enterprise platforms

The STIHL connected portal shown on a laptop

IoT / Fleet management · 2023–2024

Fleet management for robotic mowers and connected tools

An intelligent fleet-management platform for gardening professionals: live device status, bulk actions and mowing configuration across whole fleets.

The Comet generator control interface shown across two tablets

Semiconductor / HMI · 2022

HMI for RF power generators in semiconductor manufacturing

The control interface for tablet and laptop: live waveforms, parameter sets and safety-critical states, engineered for legibility in one of the most demanding industrial contexts there is.

The ZEISS platform on a laptop, sharing an examination image with colleagues

MedTech · 2022–2023

Clarity as a clinical requirement

ZEISS Surgical Cloud, a platform handling the data around surgery, taken from prototype through usability testing to design-system-ready UI.

Energy / Safety · 2022–2023

Turning safety incidents into shareable knowledge

When something goes wrong at a power plant, every other plant should learn from it: an internal platform that makes safety incidents searchable, driven by real user research.

FinTech / Analytics · 2022

Finance analytics for corporate travel payments

Corporate travel produces a flood of payment data. Cash flow, suppliers and spending volumes turned into decisions, with a specified data layer behind every chart.

The RIO Supplier Hub landing page shown on a laptop

Logistics · 2024–today

Supplier Hub for Volkswagen Group parts logistics

UX and UI for a logistics platform coordinating parts transport across the Volkswagen group.

III

Automotive cockpits

The MAN digital instrument cluster showing speed, assistance status and navigation

Cluster · ADAS · Infotainment · 2017–2022

A truck driver's office, rebuilt digitally

Cross-series UX lead for the digital cockpit of the 2020 truck generation: instrument cluster, driver assistance and vehicle error communication.

★ Red Dot Design Award

The Porsche 911 cockpit with the digital instrument cluster behind the steering wheel

Instrument cluster · ADAS · 2015–2017

Digital driver's workplace: 911, Panamera and Cayenne

HMI concepts for the instrument cluster and driver-assistance systems across three model lines, specified in wireframes, flowcharts and state diagrams.

Beyond the case studies

Further engagements.

  • ISAA · Armenia

    Research, interaction and UI design for citizen e-government touchpoints.

  • iThera Medical

    HMI for a clinical optoacoustic imaging device: touch and hardware displays in one interface.

  • WAGO

    UX and UI for a web application and landing pages in automation technology.

  • DZ Bank

    UI design for a B2C and B2B banking platform.

  • Armenian Code Academy

    Coach for an online UX and UI design course, in English, since 2024.

Your product is complex. Let's make it feel simple.

Available for new projects: product teams that need senior UX leadership from first concept to shipped software.