A Clickstream is the sequence or path of clicks that a user takes as they navigate through a website or app. It’s essentially a trail of their interaction, showing which pages or screens they visited and in what order. Analyzing clickstreams helps UX designers and analysts understand user behavior: for example, you might learn that many users click from the homepage to a product page, then to pricing, then leave the site — indicating something might be causing drop-off at the pricing page. By visualizing common clickstreams, you can identify whether users are taking the expected or optimal paths to complete tasks, or if they’re detouring in confusing ways. For instance, a clean clickstream toward a purchase might be Homepage > Category > Product > Cart > Checkout. If instead you see Homepage > Search > Product > Product > Category > etc., it might indicate the navigation isn’t straightforward. Optimizing UX often involves streamlining clickstreams, reducing unnecessary steps (clicks), and ensuring the user flow matches user intentions. In summary, clickstream data is a valuable feedback tool to refine site structure and content for better user journey efficiency.